The importance of “New Name Acquisition”
Many ministry leaders want to believe that their work is so exciting
that people automatically want to get involved with it. Some feel
constrained just to let God bring across their path whatever new donors
He desires for them. But this wasn’t the pattern Jesus promoted: He was
an activist recruiter. “Follow me,” He told His disciples-to-be. He
found the paralytic in the temple. When He was looking to make an impact
on people, He went where they were, He got in their faces. You, too,
must work at acquiring new friends for your ministry. The art of “new
name acquisition” or “prospecting” is as essential to the future of your
ministry as brushing is to the future of your teeth. Ministries that
don’t prospect dwindle. Don’t let this happen to you and your ministry.
* Like what you just read and want to learn more? Check out, The Seven Deadly Diseases of Ministry Marketing: Confessions of a Christian Fundraiser.
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