It’s a needy world out there, and the donor bears the burden of it.
Donors are supporting a variety of ministries in addition to their local church, in some significant measure because they feel the weight of the need represented. “There are so many unfortunate kids out there” was a typical comment. Donors, in short, are overwhelmed. Previous research has shown that in a two-year period, the average evangelical donor gives to 10 ministries, as many as seven in a single year, in addition to the local church. Our communications with them, then, need to focus not only on the need, but on how our ministry is meeting that need.
What donors are saying...
"I think at times I feel overwhelmed by all the needs."
"It becomes overload at times — so many needs and desires for support."
* Like what you just read and want to learn more? Check out, The Disappearing Donor: Where Your Ministry's Lapsed Givers Went, and Why .
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